by MUM


Yum by Mum, the first baby and children’s catering concept in Dubai branded by ODG.

Yum by Mum is a range of freshly prepared baby and children’s meals, delivered directly to parents’ doors within a day of preparation. The concept focusses around providing busy mums with delicious, fresh and healthier food alternatives for their babies and toddlers.

ODG undertook the creation the brand identity and relevant collateral for the brand new start-up concept – “Yum by Mum”.


The project scope included the creation of the primary brand identity and other brand essentials such as the logo, colour pallet, typeface, product category coding and packaging collateral design for all product variants dedicated to each of the consumer age groups.


Essential considerations during the design process were to ensure the visual impact of the brand met the vision of reassuring parents that the food they are giving to their little ones is fresh, nutritious and natural.

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