Bani Yas Tribe


The name of the iconic Emirati fragrance brand, Yas Perfumes, is identified with the heritage and prestige of the Bani Yas tribe, and its royal ancestors and descendants. Its captivating fragrances have made it one of the most distinguished perfume houses in the Middle East, and earned it an international reputation.

The brand wished to strengthen its strategy, infuse new life into its identity, and expand its reach. This was especially important to its foray into western markets.


To help the brand achieve their goals, ODG built on the existing traditional, oriental identity that reflected heritage, prestige and local flavour, and infused it with western appeal.


The enlarging of the English font in the logo, incorporation of bold colours such as royal blue in the stationery; and intricate, stylish design elements have helped the brand establish a stronger presence in new markets.

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