SCENT MAKER

The Oriental Collection

BRIEF

Scent Maker is a brand of perfumes with signature lines created to appeal to fragrance lovers on both sides of the world. The Oriental Collection is based on fifteen distinct scents with bouquets of woody spices, florals, and musk. Launched in Asia, the collection is soon to be introduced in the GCC and the UK.

The brand needed to develop a distinct identity through an arresting and memorable concept that would have international appeal. And so was born the legend of ‘The Scent Maker’.

SOLUTION

A travelling alchemist, crossing deserts, mountains and oceans, The Scent Maker’s life journey takes him from capturing an eclectic range of fragrances to creating an olfactory language that he uses to inspire and delight others.

RESULT

This intriguing and larger than life character conceptualized by ODG is destined to boost sales wherever the brand has a presence.

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