DOWNTOWN QURUM
OMAN

New Commercial District

BRIEF

Once the first and most desirable retail district in Muscat, Qurum area needed to redefine it’s positioning and offer to remain relevant in a modern and competitive City environment. With 19 primary standalone building and half a dozen of shopping mall, the city block needed to come together to create a destination, not only for shopping but for entertainment and leisure.

SOLUTION

Following in depth audit, customer profiling, competition analysis, architecture and urban planning review, ODG created a new vision and mission for the 150,000 SQM development.

In addition to the strategy, ODG created the naming, branding, master planning and architectural concept design with the locally appointed architect.

RESULT

Downtown Qurum was born, THE ULTIMATE CITY DESTINATION THAT BLUR LINES BETWEEN LEISURE & RETAIL

A regenerated urban point where Retail, F&B, Leisure & Entertainment is brought together in an ever engaging environment.

The inspiring place invite families and tourist to discover the city with a creative mindset. Open Air and air conditioned space seamlessly merge offering playgrounds for all. New F&B, Retail and events zones were created to increase visitors dwell time and re-align the offer mix with today’s customer expectation.

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