National Poultry Company, a number one producer of poultry in Jordan, approached us to design a new brand identity and packaging that translates their brand values of “Quality” & “Trust” and further strengthen their position.
Inspired by Mansaf – the national dish of Jordan, we proposed a distinctive yellow colour that sought attention, stood out from the rest and created a powerful visual impact on the shelf.
A Hand-drawn chicken illustration with a hidden NPC mark on the neck, combined with “Proudly Local”, “Est. Year” and brand name in curvy edged font and an arch type setting created a unique trademark for the brand.
Inspired from mountains of Jordan, a unique visual equity was developed for the Fresh and Frozen Chicken Range to translate freshness and brand values.