NATIONAL POULTRY COMPANY

Rebranding and Packaging

National Poultry Company, a number one producer of poultry in Jordan, approached us to design a new brand identity and packaging that translates their brand values of “Quality” & “Trust” and further strengthen their position.

Inspired by Mansaf – the national dish of Jordan, we proposed a distinctive yellow colour that sought attention, stood out from the rest and created a powerful visual impact on the shelf.

A Hand-drawn chicken illustration with a hidden NPC mark on the neck, combined with “Proudly Local”, “Est. Year” and brand name in curvy edged font and an arch type setting created a unique trademark for the brand.

Inspired from mountains of Jordan, a unique visual equity was developed for the Fresh and Frozen Chicken Range to translate freshness and brand values.

retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
retail brands packaging design creation
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