ODG set-out to create a flagship multi-brand beauty store specializing in hair products for Izaat Daouk & Sons that will be recognised as a hub for international brands in Lebanon and the region as a whole.
ODG successfully achieved this vision through meeting two primary objectives to create a visual identity with the ability to set one consistent mood for a multitude of brands sold within the store.
ODG designed an environment that offers experience that stands out in a cluttered environment with various POS and innovative mediums that constantly communicate with the target audience.
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