FINE FOOD
UAE

Scope

BRIEF

Fine Fare Food Group is looking to develop a new label known as Scope. They are looking at creating high-quality products at affordable prices for a wide variety of clients. It was originally launched and implemented into the fresh meat category.

They sourced local fresh product under the farmers market to continue developing and formulating their concepts to help grow the business. They plan on continuing to add new products and categories as the brand grows and gains a significant client base. They are focused on building their brand, developing their label, packaging for their products and overall design.

SOLUTION

The goal was to come up with packaging that made the customer hungry and made them want to purchase the item to rush home and cook it up. By putting pictures on the containers, it drew people in and instantly changed brand awareness. For example, they offer an assortment of different stuffing blends, such as Turkey, Mince, Apple and Sage, Chicken, Mince and Mixed Herb, Sage and Onion, Roast Chestnut and Cranberry and Apple to name a few.

RESULT

Just looking at the stunning pictures on the containers will make you want to cook them up in no time.

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