The design direction is sleek and with inspiration to the Japanese interiors, where concrete meets plywood to create airy spaces, encouraging customers to move around. The terrazzo flooring covering vertical surfaces creates a sense of continuity across dimensions. Coffee here is treated as a performance at the theatre, with a 10mt x 8mt counter in the middle as a stage, and the seating arranged on the side as an amphitheatre arena overlooking the central area called Dose Experience.
Customers can experience the smell of the different beans through the big beaks carefully arranged around the experience area. In the Arena there are integrated seating, wireless charging pods to increase connection to the world but also to allow to socialize with the adjacent friends sitting.