Eat / Drink / Socialize
ODG was initially invited to work on a special project in Saudi by an F&B consultant based in Dubai. The client himself was a businessman from Saudi, who wanted a very qualitative coffee shop. During his trip to Dubai, after selecting the consultant, he engaged with one of the top chefs in Dubai to define the food offering and ODG for translating his idea into a design reality. For this reason, the term coffee shop however is somehow incorrect, as it would be reductive on the scope of this unique project. This F&B outlet, in fact, serves prime quality food comparable to fine dining restaurants. The design was initially developed for two different spaces and locations. The two layout options have been crafted in a way that utilizes the entirety of the space without making it feel cramped or too open. The layouts answer to the customer journey in every way and form. The pilot store was made of 2 floors with rooftop terrace allowing the design to flow and breathe, while customers can indulge in a flavourful meal throughout the day. The design was then rolled out into a smaller size, within the mall premises. Little by little the narrative of this restaurant became one with the idea to make things differently, hence the brand name: Different. From the approach to the café/restaurant, almost as if you were thrown back to the street cafes one might find in Europe, standing out from the other cafes one might find in Saudi Arabia.