Founded in Lebanon in 1948, Al Rifai is a family owned retail brand that specializes in gourmet nuts, chocolate, spices and coffee. The brand has grown to become the largest and most reputable nut and confectionery destination in the Middle East, with over 225 retail outlets across 8 countries.
To further strengthen its reputation and enhance customer satisfaction, Al Rifai needed a fresh retail experience without losing its legacy. And this needed to be seamlessly integrated across all of their stores. ODG was commissioned to create this unique shopping experience, aligned with the values of the brand.